Strategies for Success
Campaign Counsel: Staying Resilient
June 30, 2025

Even when government budgets tighten and priorities shift, nonprofits can remain resilient and ready to adapt. Whether federal, state or local, budget cuts can strike quickly, and the organizations that do well are those that planned ahead. You may not be affected, now, but now is still the time to build the resilience needed to face any potential headwinds.
Here are strategies for building financial resilience:
Diversify Your Revenue Streams
Relying heavily on any one or funding sources, especially public funds, makes nonprofits vulnerable. Strengthen private philanthropy, pursue corporate sponsorships, explore earned income opportunities and apply for foundation grants. Even modest revenue diversification can reduce the risk of a sudden disruption. Capital campaign counsel and ongoing fundraising strategies can help nonprofits build strong donor pipelines to cushion the blow of reduced dollars from other funding streams.
Double Down on Donor Relationships
In times of uncertainty, trust matters. Nonprofits that engage with individual donors regularly—not just when a gift is needed—always come out ahead. Communicate your impact clearly and consistently using stories, data and visuals to connect donors to outcomes. When public funds fall short, it will be your most loyal supporters who will step up if they understand the need and value your mission and work.
Reframe the Narrative
When cuts are looming, and you anticipate gaps in your budget, it means there will also be gaps of service in your community. Reframe public funding shortfalls as urgent opportunities for philanthropic investment. A message that says, “We lost our grant” never inspires giving. A message that says, “Kids in our program need your support now more than ever” will. Equip your board and staff with messages that make the case for giving in a compelling and emotionally resonant way.
Don’t focus on where the money isn’t. Focus on who is with you. Funding sources may rise and fall, but with the right plan and strategic resilience, you can unlock new resources, deepen donor relationships and secure your future, no matter the funding landscape.
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