You were invited to be part of a capital campaign team and, of course, you accepted, because you believe deeply in the cause you have been asked to support.

But, then, there is this: You have been assigned to ask potential donors for contributions. It feels uncomfortable, because: You worry about making the perfect ask; you dread being rejected and wonder how it will appear to your campaign peers; and/or you are concerned soliciting gifts could intrude upon relationships you have with potential donors. Guess what? Most everyone who has been part of a capital campaign has experienced similar emotions. Here are strategies to help you rest easy and embrace the ask:

Don’t Expect Perfection

Your role isn’t to deliver the perfect soliloquy or hit a giving threshold. It’s to invite people, genuinely and in your words, into the process of supporting something that has deep meaning to them and you.

You Aren’t Speaking With Strangers

Asks are expected and overwhelmingly welcomed. This isn’t a solicitation of strangers to contribute to a campaign. You’re making asks of others with a nexus to – or at least a positive knowledge of – the organization you are supporting.

Your Invitation Will Acknowledge Their Value

An ask is a sign of respect for the person’s belief in the organization and their standing in the community. Those who meet these qualifications would much rather be asked and listened to than be overlooked. You have already expressed your support for the campaign by being part of its volunteer team. Your ask allows others to express theirs.

Remember, always, that giving is a privilege, turning means into impact. You know this, and so do those of whom you ask. Your interaction is a precious moment to remind you both. Giving it its own reward – trust asking to offer nothing less.