Strategies for Success

Show Them You Know Them

hand with pencil writing on calendar

Cultivating meaningful and enduring relationships with donors is pivotal for sustained fundraising success. The following strategies will help you create a system of stewardship that engages donors and deepens relationships.

Create a Stewardship Calendar

To strengthen the bond between the nonprofit and its top donors, schedule donor-related activities for every month of the year. Creative touch points might include handwritten letters, phone calls and personalized gifts; impact updates with statistics and success stories; thank you notes from staff and constituents; and invitations to grab coffee, tour the facility or participate in an upcoming event.

Celebrate Milestones

Express your gratitude by remembering birthdays, anniversaries and any other dates significant to the donor such as an upcoming retirement or recognition of a community award. In addition to creating a calendar, update your online records, so you can run reports and stay ahead of the next month’s stewardship activities.

Update Your Stewardship Plan Annually

Good record-keeping allows you to make each year of stewardship new and fresh. If you mailed a personalized birthday card to a donor last year, make a call and have a few staff and board members sing Happy Birthday to the same donor this year. Adapt your stewardship plan based on how the donor responds. Show them you know them.

Creating a good donor stewardship plan is an ongoing process, so stay observant, humble and flexible. The more you get to know your major donors, the more personalized your stewardship and donor relationships will become; and the more your efforts will be appreciated and rewarded with sustained giving.

Lorri Adams

Lorri Adams

Client Services Coordinator

Kansas City, Mo.

ladams@kineticfundraising.com

Share This Story

Related posts
  • Power of Philanthropy

    Give – Save – Spend

    When I learned I was going to be a mom nearly 13 years [...]

  • Strategies for Success

    Speak to Be Understood

    As the classic Stephen Covey quote goes: “Most people do not listen [...]

  • Power of Philanthropy

    The Power of Friendship

    The power of philanthropy can often be experienced through the power of [...]

Potential recognized. Goals reached.

Kinetic offers fundraising consulting to nonprofits across the globe.

Download our free guide with strategic advice and nonprofit fundraising best practices.

Cover of the 2023 Kinetic Fundraising Best Practices guide.